THE POWER OF NETWORKING: Unleash the Business Opportunities in Your Own Back Yard! with Vicki Lynne Morgan (12 noon eastern)

Thursday, February 18, 2010 from 12:00 PM to 1:00 PM (ET)

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Event Details

Are you capturing business from the 68% of local households that have pets? You can sustain your business profitably with a proactive approach to your marketing outreach. Word of Mouth (WOM) is the least expensive and most effective form of advertising for attracting qualified prospects. And the best way to get WOM is by NETWORKING!

Strategic networking skills will increase your sphere of influence and help you to expand business opportunities. This workshop, led by a certified Guerrilla Marketing Coach with more than 30 years of experience, explores the why, where, and how-to of networking. You'll be introduced to more than 40 places to network and learn what to do before, during and after each event to maximize the payoff. You will learn how to develop and deliver an attention-getting ‘elevator speech’ that will give you confidence as you clearly and succinctly tell prospects why they need your services.

Networking is a skill set well worth developing. It’s not what you know or who you know ... it’s all about who knows you!

WHO SHOULD SIGN UP FOR THIS ONLINE WEBINAR?

Pet Industry Professionals Including:

Kennel Owners
Distributors
Manufacturers
Dog walkers
Pet Sitters
Groomers
Pet retailers
Pet Waste Management
Veterinarians
Doggie Daycare owners

WHO IS VICKI LYNNE MORGAN? An entrepreneur for over 30 years, Vicki Lynne Morgan has a passion for helping small businesses sustain growth and profitability by leveraging their expertise with integrated consulting and strategic planning in core areas of strategic marketing, selling skills, customer experience management, and trade show/expo marketing. A life-long guerrilla marketer and sales professional, she has a wealth of knowledge gained from personal business experience in manufacturing, distribution, retail, and service.

In addition to private consulting, Vicki Lynne is a speaker and presenter at H. H. Backer trade shows, NAPPS, ABKA, Pet Industry Advisory, National Speakers Association of New Jersey, American Small Business Development Centers, New Jersey Association of Women Business Owners, Women's Business Center (WBC), National Association of Women Business Owners, chambers of commerce, business associations, and corporations. She is a counselor and teacher for the New Jersey Small Business Development Centers for which she writes programs and teaches professional education programs at many schools, including: William Paterson University, Raritan Valley and Bergen Community Colleges, The College of New Jersey. She serves on advisory boards for the Academic Marketing Department and SBDC at Raritan Valley Community College.

Certifications include: Certification in Marketing & Sales sponsored by an ISO 9000 program, instructor for PSS-Professional Selling Skills, and Certified Guerrilla Marketing Coach.

The first woman to own a manufacturers' rep agency in the pet industry, Vicki Lynne Morgan is President of Califon Connection LLC, dba Russmor Marketing Group and Animal Brands Marketing, Sales Representation, and Consulting Agency.

WHAT NEXT?

As soon as the PayPal transaction is sucessfully completed you will be sent to a page with the workshop website address, phone number to call and all the information you will need to attend and participate in the webinar. Please be sure to use the same name and email address when you pay as well as when you login to the webinar. Your name and email address is your unique "ticket" into the event. Any questions, please call Samson Media at 973.744.6621.

WHAT YOU WILL NEED

All you will need to participate in the webinar will be a computer connected to the Internet and a telephone to call into the conference call. Or, you can opt to just listen to the webinar over your computer's speakers instead of calling in on the phone. That's it!

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